Frequently Asked Questions
Carat Vs Karat
Karat and carat are different units of measurement for jewelry. Karat measures gold purity, while carat measures diamond and gemstone weight.
Gold is soft, so alloyed with metals to strengthen. Karat measured in parts of 24. 24k is pure gold at 24 parts. Other values have varying gold purity. 18k = 18 parts gold, 14k = 14 parts, 12k = 12 parts, etc. 9k is lowest, but 14k is often chosen for style and durability.
Choose a Diamond Video
Learn how to buy a Diamond that match your revised criteria and is close to your budget.
This short video helps to reassure you that you’re buying a quality diamond and getting what you pay for and keep in mind, the most exciting moment is your fiancée will exclaim, “Look at my beautiful diamond engagement ring!” And that’s ultimately what matters most.
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